Anti-counterfeiting and rights protection: It is very difficult to combat counterfeiting and protect rights in China. However, I firmly believe that there are always more solutions than problems. Through years of exploration and efforts, we have summarized a set of effective experiences in terms of rights protection methods, channels, networks, and risk control.

Experience 1: Make rights protection a daily routine

Anti-counterfeiting and rights protection cannot treat symptoms rather than root causes, nor can we expect concentrated actions in a "severe crackdown" style. Only by making anti-counterfeiting and rights protection "routine" - integrating it with the daily operation and management of enterprises - can we nip problems in the bud and defuse crises and the invisible ones.

Experience 2: Networked rights protection

Not only is it costly and inefficient for enterprises to fight for their rights alone, but it is also difficult for them to deal with the endless stream of infringements. We have witnessed many enterprises being overwhelmed and struggling to cope with their rights protection efforts. The advent of the Internet era has made the world smaller and communication more convenient. At the same time, it has also created conditions for our anti-counterfeiting and rights protection to be networked, weaving a ubiquitous rights protection network that leaves no place for piracy and infringement to hide.

Experience 3: Professionalization of rights protection

For any enterprise, once it encounters infringement, it is a very headache-inducing matter. Because in the current legal environment in China, anti-counterfeiting and rights protection are not only cumbersome and complex but also face unpredictable costs and risks. Many enterprises find themselves in a predicament of "winning the lawsuit but losing money" during the process of rights protection. Therefore, the best choice for enterprises to fight against counterfeiting and protect their rights is to have a third-party professional institution get involved in the rights protection. This not only enables enterprises to focus on research and development, production and sales, but also greatly reduces the pressure and risks of rights protection for enterprises.

Experience 4: Industrialization of rights protection

Anti-counterfeiting and rights protection are not only the responsibility of enterprises or individual professional institutions. Only by fully mobilizing, organizing and mobilizing the strength and resources of the whole society, including the theoretical circle, the judicial circle, the news circle, the business circle, professional institutions and the general consumers, can a good public opinion atmosphere and a sound industrial chain be formed to carry the rights protection cause to the end